The biggest acquisition in gaming history and one of the largest in the tech industry is finally complete. A year and a half after the deal was announced, Microsoft has bought Activision Blizzard for $68.7 billion.
The biggest acquisition in gaming history and one of the largest in the tech industry is in the books. Twenty months, the largest acquisition in the company's history. CEO of Microsoft Gaming Phil Spencer has asked Activision CEO Bobby Kotick to, at which point he'll be leaving the company. It's been a long road filled with plenty of twists and turns to get to this point.for Activision Blizzard titles to Ubisoft.
Those waiting for Activision Blizzard's two biggest games of 2023 to hit Game Pass will certainly need to remain patient, though. The publisher has saidrather than being siloed on the Battle.net launcher. We'll probably see them appearing on Xbox's PC app too. For what it's worth, in court filings, Microsoft called Activision's strategy of releasing PC versions of Call of Duty titles exclusively on Battle.
One of the key reasons Microsoft gave for pursuing the deal was to accelerate its aim of becoming a major player in the mobile gaming market. With Activision Blizzard$1.9 billion in mobile revenue in the first six months of 2023 alone, it will achieve that goal practically overnight. King, which is behind the hugely successful Candy Crush franchise, generated more revenue than Activision in the first half of this year. Thanks largely to the massive success ofBlizzard brought in the most of the three units during that period with a hair over $1.5 billion. Still, King had 238 million monthly active users as of June 30th, just over twice as many as Activision and Blizzard combined.
. The company said in its most recent earnings report Call of Duty has around 90 million monthly players,"with over half of all engagement on the mobile platform."just before the initial merger deadline of July 18th to keep that particular franchise on PlayStation, conceding defeat in its efforts to halt the acquisition.
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