The Acer Day #MakeYourGreenMark campaign received a Red Dot award for Advertising and 11 other awards for the brand’s initiatives
in this year’s Brand and Communication Design ballot, marking the largest number of winning entries for Acer in this competition.
For the campaign, Acer rallied 18 global ambassadors from seven Asia Pacific regions to champion the #MakeYourGreenMark campaign, amplifying the brand’s message to millions across the globe. The result was a groundbreaking campaign that changed the direction of global sustainability efforts, confirming Acer’s commitment to a more sustainable future.
The concert was attended by 15,000 on-ground and online fans and reached over 714 million people worldwide. More importantly, the campaign raised funds amounting to over Php1 million that will be used to plant 5,401 trees to help in forest rehabilitation efforts and a donation of over 20 metric tons of plastic to be transformed into a range of sustainable construction materials.
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