According to the head of Samsung's mobile devision, Roh Tae-moon, foldables could constitute the majority of Samsung flagship sales.
Over the last couple of years, foldables have been garnering greater commercial success and Samsung has established itself as the undisputed market leader in the segment. The Flip and the Fold have come a long way in terms of hardware, with each subsequent generation further refining the design and enhancing the foldable experience.
Samsung has also put in a lot of effort into making the Flip and the Fold more accessible by reducing the prices of the Z series over the years, offering special promotions to incentivize users to buy a foldable, and making repairs less costly. For the most part, Samsung has been successful in its quest to make the Fold and the Flip a commercial success. The problem is that this is a typical example of the"big fish, small pond" phenomenon. Outside of China, Samsung is virtually unchallenged in the relatively small foldable segment of the smartphone market. This has led to a stagnation in terms of innovation, with each generation of the Fold and Flip bringing only incremental changes.
This will not be enough. If foldables are to ever become the new smartphone standard, more manufacturers need to enter the fray and work on producing them. To suggest, at present, that foldables will become the industry standard, is to suggest that Samsung will become the industry standard. This seems a little far-fetched at best - Apple might have something to say about that.
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