The Atlantic Coast Conference plans to change the way it distributes revenue to its schools, beginning with the 2024-25 academic year.
The ACC Board of Directors announced Wednesday that it has endorsed a “success incentive initiative” for postseason competition. Specifics have yet to be finalized, but the change coincides with the first year of the expanded College Football Playoff, which will grow from four to 12 teams in 2024.
In the most simple terms, a larger share of postseason revenue will go to the teams who actually participate in the postseason. All other revenues will “continue to be equally shared as currently outlined,” the ACC said in a news release.“The ACC Board of Directors continues to be committed to exploring all potential opportunities that will result in additional revenues and resources for the conference,” said Duke president Vincent E. Price, the chair of the ACC Board of Directors.
Because of the grant of rights, the ACC’s membership has remained stable even as Oklahoma and Texas departed the Big 12 for the SEC and UCLA and USC left the Pac-12 for the Big Ten. But leadership from multiple ACC schools have been vocal with their concerns of falling behind major programs from the other top conferences.
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