The Oscars don’t want some little, celeb-backed movie ruining the fair and earnest Oscar campaigns
’s online campaign, they ultimately decided it was above board. Still
, the Academy laid out more explicit rules about campaigning on behalf of films. Now, voters cannot “encourage” or “lobby” other members “outside of the scope of these promotion regulations to advance a motion picture, performance, or achievement,” putting even more weight on the words “for your consideration.”Screenings received more concrete regulations, too. Celebrities like Paltrow can throw a maximum of four screenings in a film’s honor before nominations and zero after.
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