[Promoted] Absa Life earns top spot on customer satisfaction index
The life, disability and critical illness insurer led the market on all index metrics and boasted an overall customer satisfaction index of 84.9 – which positions the business far ahead of the industry average of 81.1.“We are passionate about service and this magnificent achievement validates one of our foremost goals of prioritising customer needs in pursuit of our closer-to-customer strategy,” said Eugene Strauss, Managing Executive at Absa Life.
Strauss highlighted that over the past year, it paid out significantly higher volumes of claims than previously – helping its customers in their greatest hour of need. “We place value on engaging our customers – we integrated human interaction into our digital offerings as part of our closer to customer strategy,” Strauss addedConsulta, who conducted the SA-csi survey, noted an increase in the complaint incident rate across the life insurance industry in 2021. However, it noted that Absa Life actually incurred fewer complaint incidences over the past year.
Absa Life led on all other aspects under evaluation, and Strauss thanked the insurer’s customers for their continued support and loyalty.
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