ABRA makes Barbie-inspired accessories for post-modern power dressing. See more:
. Describing the spirit of his aesthetic, the designer states, “ABRA is me. It’s all the things that impacted me since I was a kid. I think it’s very important to not try to be anything other than yourself. The mix of all these elements creates something new: me.”
The ethos behind ABRA is as personal to the designer as is its magpie aesthetic. “During all these years, I always dreamed to find the perfect shoe. I remember wanting so badly the Tabi from Margiela or some old Balenciaga shoes in size 43, but it wasn’t possible. So I always planned to make a brand with all the shoes styles coming in very small sizes to very big sizes,” Abra says, when asked what inspired him to launch his eponymous label. Currently, ABRA produces its footwear up to size 43.
The label’s upcoming AW 20 offering quietly expands on the weird and wonderful world of ABRA. The season’s intimate Paris Fashion Week presentation, which read more as ‘performance art piece’ than ‘fashion show’, featured a DJ playing their set from a fluffy, white bed, surrounded by ABRA’s colorful accessories. “The bed has been very present in my universe. It means so much. How many stories can you imagine linked with a bed? I like how everyone can get a different story,” he explains.
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