German fashion e-commerce group About You suits its new equity valuation, writes KarenKKwok
About You suits its new equity valuation. The German fashion e-commerce company, which aims to digitalise mall visits by creating a personalised shopping experience on smartphones for young teens, isto raise 941 million euros in a Frankfurt initial public offering. Tuesday’s implied price range of between 21 euros and 26 euros implies its equity is worth up to 4.4 billion euros.
That seems justifiable. The part of About You’s business which sells directly to consumers via its app generated over 1 billion euros of sales in the year to February. On the average 1.7 times multiple of rivals Zalando
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