More than 500 candidates, campaigns, PACs, and more are participating in the data exchange in the 2024 cycle. The19thNews
“DDx is one of the greatest assets the pro-choice movement has in a post-world,” Cecile Richards, co-chair of Democratic super PAC American Bridge 21st Century and the former CEO of Planned Parenthood, said in a statement to“You can draw a direct line from DDx to key victories – in blue, purple and red states,” Richards said.
DDx can play a particularly useful role in ballot measure campaigns, which often operate on a more compressed timeline and have different dynamics than a traditional campaign. The exchange, Norman said, can help ballot measure campaigns build up a volunteer base quickly and allow them to see “ecosystem-wide” what other activity is taking place around their ballot measure and where other groups are already talking to voters in specific areas.
“And so from that, you can prioritize, ‘Where else do I need to talk? Where don’t I see the work happening?’ and not necessarily do duplicative work,” Norman said. “And then at the end as you go into GOTV and that final turnout, it’s not just the sum of IDs that you’ve collected on your ballot initiative, but the sum total of all of the IDs collected across all the organizations on the ballot initiative.
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