Decades-old labels around abortion in the U.S. are rapidly losing favor.
major issueMany activists and politicians say "pro-life" and "pro-choice" aren't nuanced enough to describe policy positions after the Supreme Court overturned Roe v. Wade last year.
Abortion rights supporters have instead embraced words like "freedom" over "choice." Abortion rights opponents have suggested emphasizing terms like "baby." After a "policy shock" like the 2022 Dobbs decision, "you start to see the etymology change," Robynn Kuhlmann, an associate professor of political science at the University of Central Missouri, told Axios.Advocates say a hard-to-track and constantly changing patchwork of restrictions and bans means the old labels — are you for "choice" or "life" — no longer apply.
But "freedom" is an "extraordinarily effective and evocative" alternative, Anat Shenker-Osorio, a leading messaging consultant for Democratic groups and campaigns, told Axios. Conservatives have successfully pushed messaging that gave voters a role in the decades ahead of Roe's downfall: "You get to be a hero, you get to be part of this movement," Shenker-Osorio said.Share on facebook
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