Able Made's new unit features a collaboration with experiential wellness company Energi and a partnership with Jaden’s Just Water.
While well-being events are a strong focus, Able Made’s hero products, like its vegan fruit-fiber bags and certified organic cotton socks, will be stocked in store. Additionally, Able Made’s existing lines, which include Ts and hoodies, serve as the launch point for its first ready-to-wear collection, coming in November.
“One of the things we were already doing amid COVID-19 was domestic manufacturing, so of the businesses, we probably were one of the least affected,” McKenzie said, noting the company is “very diligent” about using domestic manufacturing, organic, deadstock and vegan materials. About 98 percent of the brand’s offerings are made in the U.S.viewpoint in time for holiday.
“[Collaborations] will be less frequent [so] we can celebrate what we’re doing as a brand on our own,” McKenzie said. “I think we have a very specific viewpoint that we’re going to start revealing in the coming weeks.” Hexagon geometric lines , repurposed materials and eco-inked branding are key elements in the store’s design that speak to the company’s evolving viewpoint.
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