ABG Taps NYC Alliance for Frye, Tretorn Sportswear

Authentic Brands Group has inked a deal with NYC Alliance, a vertically integrated apparel manufacturer, for its Frye and Tretorn brands.

manufacturer, for its Frye and Tretorn brands. ABG already worked with the company on its Juicy Couture label in the U.S. and Canada.

Under the terms of the deal for Frye and Tretorn, NYC Alliance will design, produce and distribute men’s and women’s sportswear that will be sold at department stores, specialty retailers and online across the U.S. and Canada. “We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” said Burt Damsky, president of sales at NYC Alliance. “Both brands have a strong heritage and a reputation of excellence in quality and design.”

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