The network saw its audience share slump, with its significant running order shake-up so far failing to attract listeners.
ABC Radio Sydney’s audience share has slumped to its lowest level since records began in the second radio ratings survey of the year.
The breakfast show, helmed by new host Craig Reucassel, also dropped to its lowest share since 2004, declining to 7.1 per cent from 7.9 per cent in the first survey of the year.ABC Radio Sydney had the eighth-largest share in the market. The station’s overall cumulative audience was 510,000, down from 572,000 in the previous survey. The market-leading KIIS FM’s audience was 1.39 million.
Valentine’s second survey back in the afternoon slot yielded a minor gain, rising from a 3.5 per cent share to a 3.9 per cent share.“We’re serious about getting ABC local radio back to where it needs to be,” Latimer said in December. “Pre-COVID is where we believe we should be, and we can be.” Hadley, who has hosted the morning show on 2GB for more than 20 years, recorded a 13.5 per cent share, down 0.6 per cent from the first survey of the year.
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