Pophouse Entertainment, co-founded by ABBA frontman Björn Ulvaeus, has acquired the master recordings and publishing of Swedish House Mafia — its first major acquisition.
, a Pophouse-backed dinner show that runs in London and Gothenburg, Sweden. ABBA Voyage, which could be a test case for ways in which artists can provide live experiences, and generate revenue, without actually going on the road themselves — a model that could have the potential to fit well with electronic music.
“Swedish House Mafia is a groundbreaking trio that brought club music to stadiums around the world, and they continue to pave the way in contemporary electronic and dance music,” said Sundin in an announcement about the deal. “We are so excited to be partnering with them to tell that story for generations to come.”
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