Aaron Rodgers and State Farm Insurance have reportedly ended one of the NFL's most famous endorsements.
The player and company's 12-year-old relationship reached its conclusion during last season's playoffs, with Rodgers' final commercial appearance coming in January, according to"We wish Aaron the best in his future endeavors," a State Farm spokesperson said in an email confirming the previously unreported end to their marketing agreement.
Rodgers had been doing commercials for State Farm since 2011, the year he won his first and only Super Bowl championship with the Green Bay Packers. The spots were a quick hit, with Rodgers' championship belt celebration repurposed into the"Discount Double Check." The slogan crossed over into NFL culture and State Farm has ridden the league's wave ever since.
Per Sportico, Rodgers' deal with the company was one of the most valuable endorsement deals in the league at an estimated $3 million per year. Much has changed for Rodgers since he started appearing in those commercials, though. He became a magnet for controversy starting a few years ago when he was found to have publicly misrepresented his COVID-19 immunization status and
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