A series of hypothetical war scenes for Alex Garland's new film released on Instagram last night has sparked another strong backlash against studio use of AI.
Movie marketing always treads a fine line between actually giving you an indicator of what you’ll see in the final film and more about evoking a specific vibe—from made-for-trailer shots to hypothetical what ifs, it’s sometimes not always clear what part of it will actually be seen on screen when you’re in a movie theater. But that fine line gets much, much messier when you throw generative AI into the mix.
Even if these images were intended to be hypothetical scenarios, there’s enough that’s off about them that the Instagram post’s comments are filled with people accusing A24 of using artificially generated images instead of paying an artist to render them for them. io9 reached out to A24 to ask the studio to confirm whether or not generative AI was used in the creation of the promo assets, but did not yet receive comment at the time of publication.
AI Alex Garland Artificial Intelligence Entertainment Culture Marvel Studios Disney War Conflict Generative Artificial Intelligence David Dastmalchian Gizmodo
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