Bruce Mapp was shocked when he couldn't find water ice in Dallas after moving there. So he started making his own, and business is booming, even if it does break from Philly tradition.
Bruce Mapp was shocked when he couldn't find water ice in Dallas after moving there. So he started making his own, and business is booming, even if it does break from Philly tradition.
Mapp’s tent at that flag football tournament grew into his own company: So Icy. He owns a food truck that travels around Dallas and two water ice stands — just like the one he used to frequent — that are open seven days a week from April to October. Water ice has found a home in Texas, providing the same summery escape that George’s does back home. But there’s one major difference: Mapp will put pickles on your water ice.
Six years ago, flag football was something to do on the weekends. Now it has taken him around the world. But Mapp and his teammates are holding out hope that they’ll be the ones representing the U.S. Darrell Doucette, the team’s quarterback,and said it was disrespectful that NFL players could take their place. Maybe they won’t.
Mapp opened his first stand last summer in downtown Dallas and soon received a message from a social-media influencer. She wanted to post an Instagram review about Mapp’s spot. Sure, he said. “I have an MBA so I had some type of idea, but the more I think about it, I knew nothing. Actually doing it was crazy,” said Mapp, who had to learn about permits and taxes while making sure his employees were paid. “The thing that hit me like, ‘You’re really a business owner’ was when someone asked me to sign a letter that said they make this much every two weeks so they can get an apartment. I was like, ‘That’s crazy.
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