The unfounded conspiracy theory, which took hold on Twitter late last week, is gaining traction across social media platforms
Naturally, Wayfair considered it less than ideal that it had become the target of a child sex trafficking rumor, and it quickly issued a statement saying there was “no truth to these claims.” “The products in question are industrial grade cabinets that are accurately priced,” the company told .
But this was not enough to satisfy hardcore paranoid internet types who have continued to post about Wayfair, with the theory rapidly drifting from Twitter to Instagram to TikTok, which has previously attracted criticism for hosting viral content promoting conspiracy theories. Although the platform has removed a number of videos,, to date the hashtag #wayfairconspiracy has more than 2.5 million views on the app, and the hashtag #wayfairgate has more than 830,600 views.
Some videos promote the idea that Ghislaine Maxwell, Epstein’s alleged procurer, was somehow enmeshed in the theory, citing a photo of her with the Wayfair director of operations as “proof.” One video with 61,000 views shows a young woman recapping the conspiracy theory, with the caption “WE NEED TO SHINE LIGHT ON THIS.” “Y’all, something’s not right,” she says in the video.
Despite rolling out an in-app misinformation reporting feature back in April, TikTok, which did not respond to a request for comment by press time, is no stranger to allegations of hosting misinformation. Asrelated to the COVID-19 pandemic. “I think there are some broader concerns about this style and rhythm of online content that lend itself to the affective charge of conspiracy theory,” Mark Andrejevic, a professor of media studies at Monash University, previously told.
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