New Huawei devices will no longer be able to download apps from the Play Store, which could cost the tech giant hundreds of millions per year.
Analysts at Nomura Instinet wrote that Google could lose between $375 million and $425 million per year in a"worst case" scenario from the Huawei ban.
Google doesn't have much choice in the matter. The Trump administration placed Huawei on a blacklist this month, making it almost impossible for US companies to do business with the Chinese smartphone and telecom equipment maker. Google generated $7 billion in global Play Store sales in 2018, Instinet estimates. The portion of that $7 billion that comes from Huawei phones is likely around $388 million, according to Instinet's calculations. The biggest driver of that revenue is in Europe, where Google generated $190 million from Play Store sales on Huawei devices last year, Instinet reckons. Huawei users in Asia contributed about $137 million in Play Store sales, according the report.
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