Venn, a start-up dedicated to esports- and video game-related shows, aims to build studios in L.A. and New York.
“TRL” counted down the most popular music videos, and legions of screaming fans would gather outside MTV’s New York City studio to get a glimpse of their favorite celebrities.
As esports’ popularity increases, brands are looking to reach younger viewers who aren’t watching gaming on traditional television channels and are instead live-streaming content from YouTube or Amazon-ownedAdvertising revenue in esports is expected to increase from about $178 million this year to $213.8 million in 2020, EMarketer said.
Venn hopes to fix this problem by producing high-quality shows, many of which will be live-streamed. The programs will include talk shows, reality shows, documentaries and esports events. Venn said it will draw viewers by working with esports content creators who are popular and want to connect with a wider audience.
Even though Kusin and Horn are well connected in the gaming industry, they first met seven months ago after Riot Games co-founder Marc Merrill introduced them.
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