So how did one of television’s biggest hits, 'Ted Lasso,' end up giving viewers a Christmas episode in August? Thank Apple.
How did one of television’s biggest hits end up giving viewers a Christmas episode in August? Thank Apple.
Last year, when the company first released “Ted Lasso,” its streaming comedy series about an American football coach leading an English soccer team, writers were already hard at work on a second season. They had season 2 mapped out in a 10-episode arc. Then Apple Inc. TV executives wanted more, and asked if the writers had other stories to add.
Enter the Christmas episode, which arrives Friday. It features a locker-room Secret Santa exchange, seasonal Ted-icisms and a potluck holiday party for AFC Richmond players away from their homes in foreign countries. There are acts of generosity, characters singing and homages to canonical rom-com “Love Actually.”
All the good cheer is on brand for Apple. When the tech company first got into original programming a few years ago,to avoid content with gratuitous violence, sex or profanity. The slate of shows that eventually landed on Apple TV+ have varied in style, including TV-MA rated series that dip into provocative material. But it’s “Ted Lasso” that epitomizesin its product marketing and much of its programming.
The series earned a record 20 Emmy nominations for a freshman comedy series . For Apple, in only its second year of Emmy eligibility, those nominations signal a boost in the streaming wars and a validation of its programming strategy.
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