Travel demand to visit Japan is setting records, but interest to visit China remains muted among international visitors.
With a plum position atop many"Best Places to Travel" lists, Japan is on track to welcome a record-breaking number of travelers in 2024.Both countries dropped Covid-related border restrictions relatively late — Japan in October 2022, and China in January 2023 — but their post-pandemic recovery trajectories have diverged ever since.
However, arrivals are still far below pre-pandemic levels. In 2019, China welcomed some 49.1 million travelers — as of July this year,More than 3 million international travelers have visited each month since March — well above 2019 levels. "The government has long been focused on making Japan a top travel destination through pro-tourism efforts, such as enhancing traveler experiences and simplifying the travel process for international visitors," he said."The USD/JPY exchange rate from approximately 140 in January 2024 to over 160 by July 2024, making Japan more affordable," said Chakraborty.Crowds of people pack the walkways of Kiyomizu-dera in Kyoto, Japan, on Nov. 11, 2023.
China's favorability views in the report are highest in sub-Saharan Africa as well as Asia, though opinions are mixed in the latter.least positive in the Asia-Pacific region — more positive in middle-income countries like Malaysia and Thailand, and more negative in high-income ones like Australia, Japan and South Korea," the report states.
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