A step-by-step guide to buying great wine without going broke. 🍷 (via CNBCMakeIt)
"Labels have absolutely nothing to do with the quality of the wine," Isles says. "They do have a lot to do with marketing budgets and convincing people to buy the wine," he adds with a chuckle.
Next, take note of the specific place the wine is produced, Thorsen says. The smaller the better. Let's say you have three bottles of Cabernet Sauvignon at the same price in your basket. One says it is from "California." The second bottle says "North Coast." The third is labeled "Lake County." Instead, find a wine store with a staff that's friendly and will talk to you, Isles says. Ask for recommendations and, specifically, if they have tried any wine you're considering. "You'll save a buck by shopping at the big grocery store selection, but you'll get zero help and no one will know what they're selling," Isles says.
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