Kambr plans to build revenue management software that big airlines can use to monitor how people buy airline flights.
and Sabre, was built before the online travel industry took off. As airlines look to catch up with online travel agents like Google Flights, Hopper, and Expedia, Kambr plans to build and pitch software to big airline companies. He said the software will use some artificial intelligence technology but will also be built for analysts to use.
Kelly did not name clients but said that Kambr's business will be based on a software as a service model that charges airlines a monthly fee. According to research"Tools that analysts have at airlines haven't been built for a modern-day environment," Kelly said."You can't just jump to fully autonomous, artificial intelligence capabilities to manage all of [an airline's] inventory — there is a human and computer interaction that needs to evolve.
While Kelly has ridden the wave of online advertising throughout his career, he worked at airlines like Frontier Airlines and Virgin America in the 90s and 2000s and said he had always wanted to work in aviation and that there are parallels between the airline and advertising industries.Similar to how airlines struggle to get consumers to convert, advertisers also struggle with serving consumers relevant ads.
Kelly said that Kambr plans to eventually roll out an ad-tech product that helps airlines target consumers with ads, similar to existing demand-side platform technology that advertisers use to buy ads programmatically. "That's absolutely on our roadmap — I've run both demand and supply-side platforms so that technology is very known to me," Kelly said."It's not going to launch in 2019 or 2020 but that's what clients are asking for."
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