A startup called Joipaw is serious about making video games for dogs

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A startup called Joipaw is serious about making video games for dogs
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Dogs play with their snouts on a saliva-resistant touch screen.

What might sound like a joke is actually a project that could have health benefits for dogs’ brains.Joipaw’s games, which are still being prototyped, run on a custom saliva-resistant touch-screen console that the canine competitors play with their snouts.

While the earliest stages of the whack-a-mole game display a single critter, getting the dog’s attention takes putting peanut butter on the screen. After that, the idea is a mental workout for the dog, a potential half-hour challenge that can also tire a hard-thinking dog.Research into touch-screen brain games for dogs is young but “very promising,” says Clara Mancini, a professor of animal-computer interaction at The Open University in the U.K. and science adviser to Joipaw.

There is hope the tech can help dogs suffering from dementia or enrich those who are less active because they are in shelters, but she says more study is needed.and the creation of tech that can benefit animals and help people understand them.

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