The biggest player in the booze sector – and one of this country’s most successful multinational business groups – is SAB … and it is being hit hard.
The new puritans in the ANC – those who abhor smoking and drinking with a religious fervour – are relishing the success of their clampdown on cigarettes and booze under the aegis of the disaster act regulations. While the intention may have been logical – to help cut down on the socialising which smoking and drinking often cause and which increases the potential spread of the coronavirus – there will be unintended consequences. Firstly, the illegal cigarette market is, by all accounts, booming.
While the intention may have been logical – to help cut down on the socialising which smoking and drinking often cause and which increases the potential spread of the coronavirus – there will be unintended consequences. The same is true for alcohol, where South Africa might find that a prohibition on booze could be just as ineffective as the one in the US in the 1920s.The obvious impact of the alcohol ban is already evident, however, in the toll it is exacting on the industry.
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