This Singapore start-up raked in almost $3 million in sales in 2 months — all through Facebook.
livestream to sell products. A year on, they can boast 500,000 Singapore dollars in weekly revenue, and they hit total revenue of 3.9 million Singapore dollars in just August and September of this year."You need to plan your show, because this is not just selling, this is info-tainment. Entertainment needs to be high, and that can be very challenging because sometimes even I myself run out of ideas," CEO and co-founder Pornsak Prajakwit told CNBC's "Inside E-Commerce.
The most expensive product Mdada has sold through a livestream was a Rolex Daytona Green Dial worth $120,000. To date, Mdada has garnered more than 5 million livestream views, with more than 28,000 followers. The company has grown to almost 30 employees. Fiona Lau, co-founder of Shopline, which helps small merchants set up online commerce, told CNBC that its merchant signup numbers increased 46% during the pandemic — with many of them adopting livestreaming in an attempt to replicate "human-to-human interaction."
Pornsak spent more than a decade in the regional entertainment industry, and he acknowledged that his familiar face helps business.
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