It's been one year since the Dodgers agreed to terms with Shohei Ohtani on a 10-year, $700-million deal, and the impact has been bigger than imagined.
The announcements came like a metronome at the start of last season, a steady stream of almost weekly news releases from the Dodgers announcing one Japanese sponsorship deal after the next. April 1: Dodgers and All Nippon Airways announce multi-year partnership. April 4: Dodgers and Toyo Tires agree to multi-year partnership. April 8: Dodgers and Kowa announce multi-year partnership. April 22: Dodgers and Daiso enter into multi-year partnership.
” “If you’re only going to count the $2 million from this year,” Kasten deadpanned when asked about Ohtani’s impact on the team’s bottom line, “I’m gonna say we cleared that hurdle.” As a result, if the Dodgers weren’t baseball’s biggest financial goliaths before, they might be now.
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