ChatGPT and Claude need the products and integrations. Siri and Alexa need the tech. Google’s Gemini has the AI assistant future right where it wants it.
One of the most important changes in Samsung’s new phones is a simple one: when you long-press the side button on your phone, instead of activating Samsung’s own Bixby assistant by default, you’ll get Google Gemini. This is probably a good thing. Bixby was never a very good virtual assistant — Samsung originally built it primarily as a way to more simply navigate device settings, not to get information from the internet.
There’s a reason OpenAI is reportedly working on everything from a web browser to a Jony Ive-designed ChatGPT gadget: the built-in options usually win. The built-in options are also the ones that tend to have the best integration across the platform, which might be the whole ball game. Gemini can already change settings on your phone and, with new upgrades, can even do things across apps — grabbing information from your email and dumping it into a text message draft, just to name one example.
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