Dressing up is back in style as businesses and cities reopen and people are ready to socialize and ditch their casual pandemic garb.
“Most recently we are seeing dresses back to the same level mix of our business as it was two years ago,” Rachel Osborne, chief executive officer at Ted Baker, told Reuters. “ are seeing people coming in for suits, the wedding season is hopefully starting.”
“Consumers are shopping for dressier categories driven by fun as more consumers will be able to attend events and join gatherings,” says Sunny Zheng, analyst at Coresight. The retailer believes consumers are ready to dress up again and forecasts a return to head-to-toe dressing up for fall. In terms of styles, the retailer has invested in several trends that represent the “joy of dressing,” Jensen says, while celebrating summer.
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