Dressing up is back in style as businesses and cities reopen and people are ready to socialize and ditch their casual pandemic garb.
“Most recently we are seeing dresses back to the same level mix of our business as it was two years ago,” Rachel Osborne, chief executive officer at Ted Baker, told Reuters. “ are seeing people coming in for suits, the wedding season is hopefully starting.”
Following more than a year of casual dressing and working from home, it may be time for a wardrobe refresh. “Pre-pandemic clothes and shoes from 18 months ago now feel dated and in need of a revamp,” says Katie Thomas, lead of the Kearney Consumer Institute.first quarter earnings last month, designer dresses and dressy styles were highlighted as one of the categories that performed at levels compared to 2019 in March and April, with strength continuing into the second quarter of this year.
In terms of styles, the retailer has invested in several trends that represent the “joy of dressing,” Jensen says, while celebrating summer.
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