The coming year will indicate whether the dream of the metaverse can become a reality WorldAhead
gaming headset, launched in 2016 and has sold over 5m units, will also release an upgraded model.hardware but also to build the sort of virtual worlds that, it hopes,users will want to inhabit. The firm’s new name is a reflection of its focus on the idea of the metaverse, a shift announced by Mark Zuckerberg, its boss, in 2021.
Rival firms have similar ambitions, however. Rival tech giants, such as Microsoft and Nvidia, have trumpeted their own metaverse ambitions. Industries from advertising to banking have jumped aboard, too. But the industry that is furthest along is the video-games business, which has been selling virtual worlds for decades. Epic Games has already held live-music gigs and tie-ins with films inside “Fortnite”, its popular online shooter game.
But overnight revolutions are not how technology works. Apple did not invent the smartphone out of thin air. It perfected a formula that its competitors had been working on for years, in the form of BlackBerry phones and Palm handhelds, for instance. That does not guarantee that the companies piling into these trendy technologies will succeed. But it shows why they are trying.
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