A rare treat getting rarer: Chimayo Red, New Mexico's 'holy chile'

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A rare treat getting rarer: Chimayo Red, New Mexico's 'holy chile'
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A beloved heirloom variety of New Mexico red chile commands high prices because of its scarcity. Finding farmers to continue cultivating it has become a challenge.

Fidel Martinez raises a quarter-acre of chile at his ancestral home in Chimayo, but he only gives it away to family and friends.The two travelers from New Orleans touched their fingers to the reddish-orange chile powder on a napkin, put it on their tongues, and then looked at each other in astonishment.“I’m a native Louisianan,” said her companion, Letty Boelte, “and I’m used to hot spices. This is something pure. And different.

Hatch is by far the most popular New Mexico chile. The peppers are long, hardy and hybridized, and you can find them fresh outside the state. They’re farmed on an industrial scale in southern New Mexico.smaller and curvy. They’re artisanally grown from heirloom seeds originally planted by Pueblo Indians and adopted by Spaniards 400 years ago.

Chavez buys his chile powder—the rich-red color of a New Mexico sunset—from a grower about 10 miles away, technically outside of the Santa Cruz River Valley where Chimayo is located.lots of online sellers pop up offering bags of ground chile for well under $15. Local retailers say those products are blatantly counterfeit, but there’s nothing they can do about it.

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