A.R. Rahman’s Directorial Debut ‘Le Musk’ to Premiere at Cannes XR (EXCLUSIVE)

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A.R. Rahman’s Directorial Debut ‘Le Musk’ to Premiere at Cannes XR (EXCLUSIVE)
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“Le Musk,” the directorial debut of Oscar, BAFTA and Grammy winning Indian composer A.R. Rahman (“Slumdog Millionaire”), will have its world premiere at the Cannes Film Market’s C…

The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative. It follows heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory — that of their scent.. They share a love for perfume and wished to employ scent as a narrative device in immersive cinema.

The cast includes Nora Arnezeder and Guy Burnet in lead roles, alongside Munirih Grace and Mariam Zohrabyan. Shot in Rome, “Le Musk” features inter-disciplinary expertise coming together from around the world. It was shot on 14 different cameras capturing super-resolution quality video. Post-produced in stereoscopic 360 VR workflow at higher resolution and frame rate, “Le Musk” was finished by 10 VFX houses from around the world with close to a petabyte of data.

“Imagined with Intel and partners, the creative genesis of the film heralds a new frontier for new-age immersive storytellers like A.R. Rahman,” said Ravindra Velhal, global content technologist, Intel Corporation and executive producer and VR technology director of “Le Musk.” “The film has state-of-the-art technology meeting the storyteller to push the boundaries of immersive cinema.

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