Along with new hi-fi audio offerings, Apple launched a feature giving record labels their own pages in the app
As it stands now, outside of the most intense listeners, music fans don’t hold brand loyalty and the demand toward one major major record label’s content the way they do to movie and tv studios like Disney and Netflix, or even to video game studios. That could in part be attributed to the more backseat nature labels play when listeners consume their content; moviegoers see production studio logos and short clips before a movie starts.
“No one’s saying they’re such a big fan of Paramount, they’re a fan of the movies they make or they’re not. What they’re really a fan of is Marvel because Marvel has zeroed in on what it’s really good at,” Lowe says. “The same can be applied to labels. When I was growing up I wasn’t looking for the album that had the Warner logo on it, but I did go around looking for the Rough Trade logo, for XL, and to be fair to the major label system, Atlantic, for a period of time.
“We want to highlight labels that are really hyper-focused on building great quality. The labels we’re partnering with here are the ones where I want to search for their logo on the back of the record and would buy music unheard because I trust that,” Lowe says. “That to me is really the culture that we’re trying to represent from a label point of view here. In a way, this is an opportunity for us to reestablish the concept of a label as something more than just a bank.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Lil Baby, Lil Durk Top Apple Music Pre-Add Chart with 'The Voice of the Heroes'Lil Baby, Lil Durk top Apple Music Pre-Add Chart with ‘The Voice of the Heroes’
Read more »
Apple Accidentally Leaks Surprise Apple Watch & iPhone AppsThe App Store has suddenly unveils a new iPhone app and hints at new features for Apple Watch.
Read more »
Apple previews new software for iPhone and other gadgetsApple kicked off its second annual all-virtual developer conference with a keynote that outlined new updates to its software for iPhones and other devices
Read more »
Apple unveils iOS 15 with new features for post-pandemic lifeApple has unveiled new features on iOS 15 including updates to video calls on FaceTime and digital keys in Apple Wallet
Read more »
‘Conjuring 3’ outperforms ‘A Quiet Place 2’ at weekend Box Office'The Conjuring: The Devil Made Me Do It' overtakes ‘A Quiet Place 2’ with a $24 million projected domestic weekend box office revenue as moviegoing returns 😱🎥
Read more »
Paramount+ Sets Summer 2021 Lineup Including ‘Quiet Place 2,’ ‘Paw Patrol’ Movie And More As New Ad-Supported Plan LaunchesParamount+ announced on Monday that it will significantly expand its content offering to more than 2,500 titles by the end of summer, starting with the exclusive premiere of the sci-fi action film …
Read more »