Vice President of AI & Quantum Computing, Paul Smith-Goodson shares his thoughts Intuit's recently launched generative AI-powered assistant called Intuit Assist.
Intuit recently launched its new generative AI-powered assistant called Intuit Assist that provides personalized and contextual guidance for its 100 million customers across its entire product line of TurboTax, QuickBooks, Credit Karma, and Mailchimp. This is a major enhancement resulting from a decade of work by Intuit scientists to harness machine learning and AI to improve its offerings for consumers and small businesses.For AI to be successful requires vast amounts of data.
These massive datasets give Intuit a complete and highly accurate 360 degree view of its customers and their businesses. All this information allows Intuit’s machine learning and generative AI models to deliver intelligent insights and personalized user recommendations about customers’ income, expenses, profitability and cash flows.
In addition to its own proprietary LLM, Intuit has created some generative AI models by fine-tuning general-purpose LLMs obtained from infrastructure companies such as OpenAI. Intuit uses its own data to fine-tune purpose-built LLMs to help solve tax accounting, cash flow, marketing and personal finance challenges.Intuit Assist is an AI-powered financial assistant that provides users with highly personalized and intelligent financial insights and recommendations.
Intuit’s overall platform contains over 60 petabytes of data and imports almost 20 billion transactions from financial institutions annually. For context, 60 petabytes of data is approximately 60 billion books. This data, proprietary to Intuit, is scrubbed and organized, then used to personalize customer AI interactions.
To say that Intuit Assist is impressive is an understatement. Intuit Assist is robust, sophisticated, and “smart.” After personally experiencing a number of new and weak AI products, it is refreshing to see Intuit’s example of how generative AI should be used to increase productivity and make life easier for users.
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