A Popular Women’s World Cup Raises Pressure for More Prize Money

The success of the 2019 World Cup means the question is no longer whether FIFA should increase the prize money for women’s teams, but how much

LYON, France—FIFA president Gianni Infantino called the 2019 World Cup phenomenal, incredible, fantastic, the best Women’s World Cup ever. He added: “There will be a before, and an after, the Women’s World Cup 2019, in terms of women’s football.”

Such success has immediately raised a difficult question for FIFA: With record-setting TV ratings around the world, and a four-time U.S. champion whose players have made an issue of pay equity, how much should the prize money paid to women’s teams be increased?

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