Exposing teens to misleading advertising from junk food brands can have a positive effect, a study concluded.
Feeding young people facts about how some food companies manipulate them into eating unhealthy and addictive processed foods and sugary drinks could make them less likely to buy them, a study from the University of Chicago Booth School of Business published in the “Nature Human Behaviour” journal found.
The next study, released Monday, polled a new group of 362 eighth grade students a year later in 2017 and found that exposing them to the junk food brands’ deceptive practices led to them choose healthier options for the entire remainder of the school year . The effect was strongest among boys, who cut their junk food intake down 31% more than the group that read the healthy eating material.
Junk food advertising seems to work well on young people. Watching one extra TV ad per week for a junk food product was correlated with consuming 350 additional calories from foods high in salt, sugar and fat, a 2018 study by Cancer Research U.K. found. A previous study found that junk food advertising disproportionately targets African-American and Latino kids, with black children seeing 86% more TV ads for fast food, candy, sugary drinks, and unhealthy snacks than their white peers.
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