Starbucks, Chobani, and Nesquik have all started offering oat milk, known for its nutritional and environmental benefits. FMTNews FMTLifestyle Starbucks Vegan
Oat milk companies expect their product to rapidly catch up with almond, saying it has the edge over rivals when it comes to taste.
The oat milk market was virtually non-existent five years ago, but in the 12 months to April 2019 revenues from the sale of the non-dairy creamy drink catapulted 222 percent, according to The Good Food Institute. Swedish world leader Oatly entered the US market in 2016 by first offering oat milk in coffee shops for cappuccinos and lattes.
“Almond milk is great but it tastes like almond,” said Peter Truby, chief marketing officer at Elmhurst, an American oat milk producer. Firstly, its nutritional properties: It’s low in calories, possesses lots of fiber, has more protein than other grains and unlike soy or almonds is known to cause few allergies.The production of cow’s milk and almond milk requires about 15 and 8 times the amount of water needed to make oat milk respectively, according to a study published in the journal Science in 2018.
Oat milk has another major advantage over its competitors: production costs, which are around one-third less than that of almonds.
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