Explore why some students are turning away from I/O Psychology and how we can reposition it as a dynamic and relevant field that champions human potential and growth.
Some students perceive I/O psychology as a rigid, inflexible field with limited growth opportunities.I/O psychology needs to reposition and rebrand itself to stay relevant in the eyes of the new generation.
Furthermore, students see the corporate environment as very uninviting for those with an I/O psychology degree and believe that an MBA or financial degree would hold more weight if someone were to enter the business world. As a result, they perceive I/O psychology as a field with limited scope and growth potential, where their skills may be undervalued or overshadowed by those with business qualifications.
Fundamentally, we should redefine how we introduce I/O psychology to students, and emphasize its real-world impact as well as highlight the diverse career opportunities it offers beyond the ‘traditional’ corporate sphere. I think it’s about shifting the narrative from one of rigid, impersonal corporate structures to one of human potential, growth, and positive organizational change.
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