On June 13, The Walt Disney Company passed on the opportunity to renew its streaming rights to Indian Premier League cricket. Investors and analysts largely cheered that decision, deeming the rights to the most popular sport in the world’s second-most populous nation, which ultimately sold at auction for $2.6 billion for a period of five […]
As Michael Nathanson, analyst at MoffettNathanson, wrote in a post-auction note: “The Indian landscape has indeed become much more competitive than ever before with the creation of a new streaming giant that has the means and assets to become a great disruptive force in Indian media.”
Bodhi Tree partner Uday Shankar also happens to be Disney’s former CEO of the Asia-Pacific region , as well as the chief architect of the leading position that Disney+ Hotstar currently enjoys in the India streaming landscape. Now, Shankar will become a hands-on, deeply engaged strategic investor in the company that is Disney’s biggest competitive threat in that same marketplace.
Viacom18’s strengthened position has the potential to shake up the whole sector, perhaps even for premium SVOD players like Netflix, which counts about 5 million Indian suscribers .
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