Taylor Swift and Cleveland Heights native Travis Kelce are more than just a power couple or 'it' couple. Marketing experts say they've never seen anything quite like the impact their relationship is having in entertainment, the NFL and beyond.
Travis Kelce and Taylor Swift are more than just a power couple or "it" couple -- and marketing experts say they've never seen anything quite like the impact this particular relationship is having across the board.
Since their relationship first went public in late September when Swift showed up to Kansas City’s Arrowhead Stadium to watch Kelce and the Chiefs take on the Chicago Bears, the two have been in the spotlight. In addition to the hosting gig with SNL, Kelce has popped up in recent ads for State Farm, Pfizer, DirecTV, Lowe’s, Experian and Campbell’s Soup. He’s now repped by CAA for his off-the-field endeavors.in helping Kelce’s star continue to rise. The twin brothers, Cleveland natives and St. Edward High School alums have known Kelce since he was in college at Cincinnati even before they founded their A&A Management Group.
After a spring and summer in which Swift single-handedly sold out NFL stadiums across 24 venues, her brand value isn’t slowing down when she shows up to a stadium now — even though on game broadcasts, she’s typically shown less than 25 total seconds, according to a Her presence and their relationship has also helped impact NFL ratings. The Chiefs’ win over the Ravens two weeks ago was the most-watched AFC Championship Game ever, according to CBS. Kansas City’s divisional win in Buffalo also averaged more than 50 million viewers throughout its broadcast.
Harrington and his team, however, had a sneaking suspicion that the order was connected to Swift and her team in some way — and they even had the foresight toand threw in a complimentary crocheted beanie and a shirt that’s a play on one of her tour costumes with the phrase, “Who’s Travis Kelce anyway? Ew.”
“One of the biggest moments we had was when the Chiefs in 2020 won the Super Bowl,” he said. “We looked back at that week in comparison after the Taylor week. Taylor had doubled the Super Bowl.
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