A new USC NIL collective, Victory Formation, is part of a wave of donors finding support from school leaders who once shunned third-party NIL help.
, an outside media company, last June. The university hoped at the time BLVD might cover all its athletes’ NIL needs — seeking out sponsors, creating social content, selling merchandise and membership subscriptions, all while keeping any potential collectives at bay.
That sort of access requires a certain level of buy-in from USC, as well as other partners. But Hernandez said he’s confident Victory Formation will have “in-roads and relationships with key constituents that BLVD kind of struggled to tap into.” But as a sudden rush of collectives floods the marketplace at USC, it’s unclear how the presence of other groups — and the potential competition between them — could change the new dynamic at USC.Former Arizona Cardinals coach, and Trojans coordinator for a month, Kliff Kingsbury will join Lincoln Riley’s staff as a senior offensive analyst.
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