GAC Family is a new cable network that appears to be positioning itself as a destination for viewers who think Hallmark holiday movies are too edgy. TVMoJoe reports
GAC’s Much Ado About Christmas. Photo: GAC Family The holidays are here — and so is the ever more competitive war for Christmas movie viewers. Hallmark Channel and Lifetime, the reigning champs of the season, are as packed as ever with original holiday films.
Normally, there wouldn’t be anything that unusual about Abbott’s actions. TV execs leave — or get pushed out — all the time and then set about figuring out how to get revenge on their former bosses. Usually this takes the form of jumping to a rival network and working to outperform the old place.
And some holiday-movie superfans have expressed concern over exactly that. In August, movie critic Alonso Duralde, co-host of the Deck the Hallmark podcast and author of the new book I’ll Be Home for Christmas Movies, called out the press release from GAC announcing the network’s launch.
Given how public Hallmark execs have been about their desire to evolve, and how Abbott’s actions have left the impression he wasn’t happy with the pace of change at Hallmark , it doesn’t seem like a stretch to wonder whether Abbott and his partners are hoping GAC will become a safe harbor for viewers who don’t want to see movies featuring gay people in love, or too many people of color, or people who celebrate non-Christian holidays.
➽ I followed up by explicitly asking whether Abbott would be open to movies with non-heterosexual leads or where gays showed affection for each other. A spokesman for Abbott and GAC Media declined to give an on the record answer to either question. The company did say, however, that it would look at scripts given to it and make those movies it believes have the most potential. It also said it wants to make stories about meaningful relationships and that such relationships come in many forms.
It’s obviously still very early days for GAC Family. Strictly from a logistics point of view, it is impressive Abbott has been able to do so much so quickly: GAC has new branding, a holiday slate of first-run movies that would feel at home at any other cable network or free streamer, and will soft launch its first series next month — all within six months of taking command of the network.
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