Years ago, some people would spend hours at Starbucks. Today, it’s a takeout counter. At many Starbucks locations, you’re lucky to find anyone sitting down.
Under Howard Schultz, Starbucks’ longtime leader, cafes were positioned as a “third place” between work and home, where people could linger for hours on plush purple armchairs, socialize and connect. “If you look at the landscape of retail and restaurants in America, there is such a fracturing of places where people meet,” Schultz said in a 1995 profile of Starbucks for an industry publication. “There’s nowhere for people to go. So we created a place where people can feel comfortable.
” Many Starbucks’ stores feel more like a fast-food restaurant than a coffee shop, Cook said. “They had this unique image and personality. That doesn’t exist anymore.” ‘Just another commodity product’ Starbucks’ shift from a sit-down shop to a primarily drive-thru and mobile pickup business has been gradual. The company was hesitant to build out drive-thru stores during the 1990s, fearing they would take away from the third place appeal.
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