A Love Letter to British Style: Inside Boden's New York Pop-Up Event

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A Love Letter to British Style: Inside Boden's New York Pop-Up Event
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The immersive ‘Smitten in Soho’ delivered British charm, standout spring style, and editor-approved picks—all in one weekend.

For one weekend only, a slice of the UK arrived in the heart of downtown Manhattan as Boden unveiled its 'Smitten with Britain' pop-up on Greene Street in Soho. Powered by Shopify and open from Friday, March 13 through Sunday, March 15, the immersive retail experience was less a store and more a transportive love letter to UK culture—equal parts playful, polished, and deeply nostalgic.

Guests stepped into a series of thoughtfully designed vignettes, from Johnnie's Café—a charmingly British pit stop—to a traditional corner shop filled with nods to life across the pond, a seaside souvenir kiosk primed for photo moments, and a lush greenhouse bursting with real blooms and a preview of the SS26 line.The event drew a stylish New York crowd, including Harper's BAZAAR's Senior Fashion Accessories Editor, Jaclyn Cohen, who wandered the space to curate her standout picks from the collection. Among her favorites: the Liz Knitted Collared Cardigan with gleaming gold button details—an effortless layering piece that bridges the gap between classic and statement—and the sharply tailored high-rise striped jeans. When paired with the Cropped Cashmere Cardigan the denim creates a polished option fit for the boardroom or a weekend brunch. The edit spoke to Boden's enduring strength: delivering timeless British sensibility with a modern, wearable twist.Throughout the pop-up, interactive installations and picturesque backdrops encouraged guests to linger, shop the latest in womenswear, and document the experience—whether posing among florals in the greenhouse or savoring the understated charm of the café. For New Yorkers, it was a fleeting but memorable escape—proof that even in Soho, one can be thoroughly smitten with Britain.

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