Men's grooming has come a long way since the inception of National Men's Grooming Day in 2007, and here is what changed in 15 years.
Since 2007, National Men’s Grooming Day has been every third Friday in August. Over the years, American Crew promoted the day with events and promotions on services catered to men. This year, the brand launched their Regimen campaign, tackling the foundation of men’s grooming and focusing on the importance of a daily regimen for men. They also have a 20% off promotion on their styling on their website.The men’s grooming landscape looked much different in 2007 compared to today.
But today it appears all bets are off compared to when American Crew kicked off National Men’s Grooming Day 15 years ago or even when the brand started almost 30 years ago. “Today’s men’s grooming landscape is thriving,” Raccuglia said. “Men have found that both paying attention to their grooming habits and listening to their Pro’s recommendations has made a great impact in their lives. Men today are much more in tune with their personal style than they were decades ago.”
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