Say 'buh-bye' to your eyelash curler
My first big beauty purchase was a Shu Uemura eyelash curler. I was 15, and my older sister, who knew everything about makeup, told me it was a must-have . After doing much research, I decided to *splurge* on the $25 curler, which at the time was a big leap from my usual drugstore buys. But I was determined to make my eyelashes look as long and lifted as possible.
What is a lash lift, exactly? Also known as a lash perm, the treatment uses eye-safe chemicals to permanently alter the shape of the hair—from straight to curled—and it lasts as long as the natural growth cycle of your hair. It isn’t a new service, but according to Angela Cordi, a lash technician and makeup artist at Ritual, it’s recently become more popular. While the lash extension used to be her most requested service, she says the lash lift is quickly eclipsing it.
Next, that’s removed and a different solution, which renews the disulfide bonds, is applied to set lashes in the lifted position. That stays on for another 12-15 minutes and once it’s wiped off, a nourishing oil is applied to leave your lashes feeling soft and luscious. What makes it so effective on Asian lashes? For most Asians, the issue isn’t the length of their lashes, but rather, the direction of growth—i.e. straight down.
“When people use the curler, they’re too scared to go too close to the eyeline, so they kind of crimp the lashes into more of a V shape,” says Bong. “With [a lash lift], you get a nice C-shape, where it’s all lifted.”
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