The days of “plausibly live” Olympics coverage on NBC are coming to an end.
Snag these new Insider Deals before they are goneFILE - People film the Olympic rings that are displayed on the Eiffel Tower, June 7, 2024 in Paris. On Wednesday, 26, 2024, NBC announced plans to change the way they cover the 2024 Olympics .
Meanwhile, the network promised that its affiliated Peacock streaming service would show every Olympic competition live. Producers are aware that many viewers come to those delayed broadcasts already knowing who won some of the events, while others won't and will want to be surprised.More heavily than in the past, NBC will lean into personality profiles of athletes and feature celebrities in the coverage; Snoop Dogg, for example, is coming to Paris on NBC's dime.
That will also require some business adjustments, with NBC selling advertising packages that include inventory in both “prime-time” broadcasts, said Mark Lazarus, chairman of the NBC Universal Media Group. The network is also preparing to emphasize viewership counts across all of its platform, in a way that deflects attention from likely ratings decreases in the evening compared to past years.
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