A parable highlights the importance of purposeful innovation, exemplified by Synthesis Software’s customer-focused approach.
I heard a story about a man who bought himself a very expensive thoroughbred horse. In the version that I was told, the owner wanted to use it for breeding purposes. The motivation aside, it was clear that the cost was more than he should have spent on any one item, and so he became very concerned about its safety.To protect the asset, and I assume for his own anxiety, the owner had a high security stable constructed. And it did give him some peace. At least for a while.
When asked for an example the security guard provided two. “Last night I contemplated where the wall goes when we drill into it? And, what happens to the hole of the bagel when we eat around it?” Which is why, in the deep of the night, he got into his car and drove all the way out to the stable in to check up on his employee. When he got to the stable, he was relieved to find he was awake and deep in contemplation. “I am so relieved,” he said,” I was worried you had fallen asleep. Tell me, “He said, really because he needed to make conversation, “what question are you pondering tonight?”
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